Loyalty program software patients keep on their phone

Velarya is loyalty program software for clinics, spas and salons. Patients earn points on what they spend on treatments, earn more for checking in and referring friends, get a sign-up bonus and a birthday gift, and turn their points into wallet credit they spend in the app. Members can earn at a higher rate. The same app lets patients book and buy memberships, so booking, earning and redeeming happen in one place, while your EMR or practice software keeps the chart.

Patients see their balance, their challenges and their credit every time they open the app. Your team sees the same numbers on the patient’s profile, with every point on a ledger that explains itself.

Loyalty program vs membership vs package: which should a practice run?

Run a loyalty program for every patient and a paid membership for your regulars, and treat a package as a way to sell a course of one treatment. The three answer different questions: a loyalty program rewards the spending patients already do, a membership turns a routine into a monthly commitment, and a package sells several sessions of one treatment up front.

	Loyalty program	Membership	Package
What the patient pays	Nothing extra. They earn as they spend	A recurring fee, monthly or annually	One payment up front for several sessions
What they get	Points that turn into credit, plus rewards for check-ins, referrals and birthdays	Monthly credit, included treatments and member pricing	A lower price per session
Best for	Every patient, from the first visit	Regulars with a routine, like a monthly facial, a regular massage or a lash fill	A course of the same treatment
What to watch	A program nobody sees. Keep the balance in the app, in front of patients	Unused benefits, which lead to cancellations	Expiry rules, which vary by state
In Velarya	Points, check-in and referral challenges, a sign-up bonus and a birthday gift, redeemed as wallet credit	Paid memberships with monthly credits, included treatments, member pricing and automatic renewal	Sell treatments in the app, with volume pricing

The first two stack. A member can earn points at a higher rate than everyone else, so the membership and the loyalty program reward the same patient twice. Memberships have their own page, membership software. Whether a prepaid package can expire depends on the state, which we worked through in can a prepaid treatment package expire. For the wider picture of how programs differ, read the guide to customer loyalty programs.

What Velarya’s loyalty program platform includes

Each way to earn is a setting you switch on, and all of them land in the same balance.

Mechanic	How patients earn	What you control
Points on spend	On what they spend on treatments, when the payment goes through or the visit is marked complete	Points per dollar, and a higher rate for members
QR check-ins	Staff scan the code in the patient’s app with any phone or tablet	Points per check-in, how often it can pay out, and a lifetime cap
Referral rewards	Both people are rewarded when a friend joins and meets your rule	The reward on each side and the activation rule
Sign-up bonus	When a patient joins your practice in the app	Points, wallet credit or a free treatment
Birthday gift	On the patient’s birthday	A discount, a free treatment or points, for everyone, members, recent visitors or top spenders
Promo codes	Used in the app, on the web and at the front desk	The discount, the dates, the locations and a usage limit

Referrals have their own page, patient referral program software, covering the activation rules and the checks that stop self-referrals.

How do patients earn and redeem points?

Patients earn points on what they spend on treatments, at the rate you set per dollar. A member earns at their plan’s rate, which is never lower than the standard one. Points are added when the payment goes through in Velarya or when the visit is marked complete, and each order earns once.

To redeem, a patient turns points into wallet credit in the app, at one fixed rate across your whole program. The credit then pays for treatments and memberships at checkout. Points become credit, and credit gets spent with you, which keeps the program simple to explain at the front desk.

Every earn, redemption and adjustment is an entry on the patient’s point ledger, which your team opens from the profile and patients see as activity in the app. Staff with the right permission can adjust a balance by hand, and the adjustment is recorded like every other entry.

Check-in and referral challenges

Challenges reward the two things that grow a practice: showing up and bringing a friend. A check-in challenge gives points each time staff scan a patient’s code at the front desk. You set the points, how often a check-in can pay out and an optional lifetime cap. A referral challenge rewards both the patient and the friend they bring, under the activation rule you choose.

Patients see the challenges that are running in the rewards tab of the app, with the points on offer. Check-ins work whether or not you use Velarya booking, because the scan is the visit.

Loyalty program management for your team

Velarya is a loyalty platform with two sides: the app patients carry and the dashboard your team runs. As loyalty management software, the dashboard is where you set the rules, see what happened and fix what went wrong.

What your team does	How it works
Set the rules	Each way to earn has its own settings: the earn rate per dollar, check-in points and limits, referral rewards, the birthday gift and promo codes. Nothing earns until you set it.
See what happened	The point ledger lists every earn, redemption and adjustment, and a patient’s profile shows their points and wallet balance.
Fix a mistake	Staff with the right permission add or remove points or credit and give a reason. The change is recorded with their name.
Decide who can do what	Roles control who can see balances and who can change them.

A group with several sites runs one program, and a patient’s points follow them from site to site. The setup steps are in the guide to setting up your loyalty program.

Can you keep your current scheduler?

Yes. Switch Velarya booking off and the app becomes a place to shop and earn: patients buy treatments in the app and book them by calling you or messaging you on WhatsApp, while your current scheduler stays as it is. They earn points on what they buy in the app and when staff scan their check-in code, and they redeem credit the same way.

Leave booking on and patients book, earn and redeem in one app, with reminders, a waitlist and deposits handled for them. The loyalty program runs the same either way. The booking side is covered on book in the app.

Why run loyalty in an app?

A loyalty program works when patients can see it. A punch card lives in a wallet and an email lands in a promotions tab. An app sits on the home screen, shows the balance every time it opens, and carries reminders by push notification. What clients see and do in it is on the loyalty app page.

Every plan comes with an app, and the question is whose name is on it. Patients can start in the Velarya app, which is on the App Store and Google Play, opens into your practice and takes on your colors. Or you can have your own app, listed in the stores under your practice’s name and published under your Apple developer account.

Med spas: your own program next to manufacturer rewards

Many med spa patients already collect manufacturer points. Allē, from AbbVie, lets patients earn and save on the brand’s aesthetic products and treatments at participating providers, through one brand-owned app (its App Store listing, read September 22, 2026). Your own program rewards patients for coming back to you, across everything on your menu, so the two run side by side. Keep the manufacturer points, and own the relationship with the patient. We compared what the manufacturer programs publish in med spa manufacturer loyalty programs.

How Velarya compares to punch cards and spreadsheets

	Velarya	Punch cards	Spreadsheet or register notes
Where patients see it	In the app, every time they open it	In a wallet, if they kept the card	Only when they ask at the desk
How it is tracked	A ledger entry for every earn and redemption	Stamps, easy to lose or copy	By hand, by whoever is at the desk
What earns	Spend, check-ins, referrals, sign-up and birthdays	Visits	Whatever staff remember
Redemption	Points become wallet credit the patient spends in the app	A reward after enough stamps	A discount someone applies at checkout

For a wider look at the category, see the best med spa loyalty software.

How to choose the best loyalty program software

The right choice is the one your patients actually see and your team can run without a spreadsheet. Six questions sort the options:

• Do patients see the program? A balance in an app on the home screen beats a card in a wallet.

• Does every point leave a trail? Look for a ledger that explains each earn, redemption and adjustment.

• Does it reward what you want? Spending, showing up and bringing a friend are different goals, so each should be its own setting.

• Does it fit your scheduler? The program should work whether patients book in the vendor’s calendar or in the one you keep. In Velarya, booking is a switch.

• Whose name is on it? Patients can use an app in your colors, or your own app under your practice’s name.

• Does it protect patient data? Ask for a Business Associate Agreement. Velarya signs one with every practice, on every plan.

HIPAA and a signed BAA

A loyalty program knows who your patients are and what they buy, so it holds patient data. Velarya is built for HIPAA, with field-level encryption, PHI access controls, and audit and access history, and Velarya signs a Business Associate Agreement with every practice, on every plan. The detail is on our security page.

What does it cost?

Points, referral rewards and paid memberships are on every plan, including Basic. Check-ins, the sign-up bonus, the birthday gift and promo codes are on Scale, Branded and Connected. Every plan is priced per location, billed monthly or annually, with no setup fee, and the figures are on the pricing page. To see the program with your own menu in it, book a demo.