One loyalty program across every franchise location
Members earn and redeem at any location that carries your brand, while each franchisee sets its local prices and its team works in its own location.
What you get
Built for franchise networks
One loyalty program and one app across every location, with pricing, hours and staff set per location.
Points on what people spend on treatments, at a higher rate for members, turned into wallet credit they spend in the app.
Your own iOS and Android app, listed in the stores under your practice's name and published under your Apple developer account.
QR check-in points
Staff scan the code in the app with any phone or tablet, and the visit earns points.
Per-location pricing
The same treatment can cost a different amount at a different address without becoming a different service.
Both people are rewarded when a friend joins, under activation rules you set, such as a first paid treatment or joining a membership.
Monthly credits, included treatments and member pricing, bought and renewed in the app.
Promo codes
Codes that work in the app, on the web and at the front desk.
Appointment reminders and program notifications by push, SMS and email.
HIPAA-ready, with a signed BAA
Sensitive personal data is encrypted and access-logged, and Velarya signs a Business Associate Agreement with every practice.
The app
Book, earn and redeem in one app
Patients and clients book, collect points, check in with a QR code and spend their wallet credit in one app. On every plan that is the Velarya app on the App Store and Google Play, styled in your colors. On the Branded and Connected plans it is your own app, listed in both stores under your name.
About your own appThe dashboard
See the program from your side
Check-ins, membership plans, member wallets and messages, on a sample practice. Start the tour to open the dashboard your team would use.

Sample practice
A sample practice. Every name, member and number in it is made up.
- The program at a glanceToday's revenue, bookings, check-ins and new members, the moment you log in.
- Check-insEvery QR check-in and the points it earned, member by member.
- Membership plansSet what a plan costs, the monthly credits and treatments it includes, and the member price.
- Members and walletsEach member's plan, points and wallet balance on one profile.
- Two-way messagesTexts and web chat in one inbox, beside the member's profile.
Tell us about your practice
Thirty minutes with someone who will give you a straight answer on how the program fits beside the software you already run. The questions at the end of the form save us both the first half of that call.
- See the app in your practice's colors, not on a slide.
- Walk through the points, referral and membership setup your patients and clients would use.
- Get the plan and pricing for your number of locations.
A franchise sells consistency
What a franchisor sells is a promise that every location feels like the brand. A member should recognize it before they recognize the building, and the reward for coming back should be the same wherever they walk in. Loyalty is one of the few places a member can see that promise kept or broken, because the points either follow them to the next location or they do not.
So the program, the app and the brand belong to the network in Velarya, and each member’s points and wallet belong to the network too. A member who moves across town is still your member at the location down the road, with their balance intact, rather than a stranger who has to start again.
One franchise app under the brand
A network where each franchisee launches its own rewards app has a dozen unrelated apps with similar names, and no brand in the member’s pocket. One app across the network, with members choosing their location inside it, is what the franchise model needs.
On the Branded and Connected plans that app is your own, listed in the App Store and Google Play under the brand’s name and published under your Apple developer account. On every plan, members can use the Velarya app instead, styled in your colors.
What the network sets, and what each location sets
| Set once for the network | Set by each location |
|---|---|
| The app and the brand | Local prices, where they differ |
| The points program and how points turn into wallet credit | The points a check-in earns |
| The referral program | Which memberships it sells |
| Reminder templates | Its own version of a template, if it wants one |
| The treatment menu | Promo codes that work only there |
Franchise marketing across every location
Franchise marketing has two layers: what the brand runs everywhere, and what each location does for its own neighborhood. Velarya gives both a place in one program.
- One program across every location. Points follow the member to any location, so a reward means the same thing wherever they walk in.
- Referral rewards. The referral program is set once for the network, and both people are rewarded when a friend joins and meets your rule, such as a first paid service. The referral page covers every setting.
- Reminders and program updates. Members hear from the brand’s app by push notification and email, with reminders before each visit.
- Birthday gifts. A gift you choose, for members who have a birthday on file and the app.
- Promo codes for local offers. A code can be limited to the locations you pick, so one franchisee can run a launch offer without changing the program everywhere.
- Points. Members earn on what they spend, and the points turn into wallet credit they spend at any location.
Every location works the same way
Franchisees are independent operators with their own teams. Access in Velarya is set by role and by location: each grant covers one location, several, or the whole network, so a franchisee’s staff work in their own location while the franchisor’s team works across the network. Changing a member’s points or wallet balance by hand is a separate permission, so the people who can alter a balance are the people you chose.
At the front desk, every location checks members in the same way. Staff scan the QR code in the member’s app with any phone or tablet, and the visit earns points on the member’s one balance.
Franchise software for the front desk at each location
With Velarya booking on, each location runs its day on the same tools: a calendar that shows every provider side by side, a front desk board that moves each member from upcoming to arrived to completed, client profiles with each member’s plan, points and wallet balance, and payments that settle in Stripe. That makes Velarya franchise management software for the member side of the network: the brand sets the program once, and each franchisee runs its own location inside it. If the network already runs a scheduler, Velarya booking can be switched off for the whole network, and the app carries the loyalty program beside it.
Opening a new location
The slow part of opening a franchise location is rarely the fit-out. It is the weeks afterwards, when a new owner rebuilds the menu and the program and slowly arrives at something close to, but not quite, the brand standard.
In Velarya a new location starts from the network’s setup. The menu and the program are already there, members can pick the new location in the same app on day one, and prices carry over until the location sets its own. The franchisee adds their team and decides what is genuinely local. The multi-location page covers how locations work in more detail.
Frequently asked questions
How does a franchise loyalty program work across locations?
A franchise loyalty program gives every member one profile, one points balance and one wallet across the network, set up once by the brand. Members earn and spend at any location, each franchisee sets its local prices and runs its own local offers, and staff work in their own location.
Do points work at every location in the network?
Yes. A member has one profile, one points balance and one wallet across the network, so points earned at one location turn into wallet credit they can spend at another.
Does every franchisee get its own app?
The network gets one app under the brand, and members choose their location inside it. On the Branded and Connected plans it is your own app, listed in the App Store and Google Play under the brand's name. On every plan it can be the Velarya app, styled in your colors.
Can franchisees set their own prices?
Yes. Prices are set once for the network and overridden at any location that charges differently, so the menu stays the brand's while the price follows the local market.
Do members need a new account at each location?
No. A member signs in once, and the same profile, points balance and wallet work at every location in the network.
Can one location run its own offer?
Yes. Promo codes can be limited to the locations you pick, and the check-in reward can be changed per location, so a new location can run a launch offer without changing the program everywhere.
Is Velarya franchise management software?
Velarya manages the member side of a franchise network. The brand sets one loyalty program and one app, and each location runs its day on a booking calendar, a front desk board, client profiles and payments. If the network already runs a scheduler, Velarya booking can be switched off for the whole network and the app carries the loyalty program beside it.
What is the best franchise software for loyalty and marketing?
The best franchise software for loyalty and marketing is the kind every location uses the same way. In Velarya the brand sets one program and one app, each member keeps one profile and one points balance across the network, and each franchisee sets local prices and local offers.