A spa loyalty program that turns one visit into the next
A spa loyalty program clients carry: they book, earn and redeem in one app that opens into your spa, so the reason to come back is on their phone before they reach the car.
What you get
Built for day spas and wellness spas
Monthly credits, included treatments and member pricing, bought and renewed in the app.
Points on what people spend on treatments, at a higher rate for members, turned into wallet credit they spend in the app.
Sign-up bonus and birthday gift
Points, credit or a free treatment when someone joins, and a birthday gift you can target.
Both people are rewarded when a friend joins, under activation rules you set, such as a first paid treatment or joining a membership.
Promo codes
Codes that work in the app, on the web and at the front desk.
Book, earn and redeem in one app, or switch Velarya booking off and keep the scheduler you use today.
When booking is on, a cancellation is offered to the waitlist instead of becoming an empty hour.
Your own iOS and Android app, listed in the stores under your practice's name and published under your Apple developer account.
Two-way texting and chat
Text from your own practice number, answer web chat, and send a text back after a missed call.
The app
Book, earn and redeem in one app
Clients book, collect points, check in with a QR code and spend their wallet credit in one app. On every plan that is the Velarya app on the App Store and Google Play, styled in your colors. On the Branded and Connected plans it is your own app, listed in both stores under your name.
About your own appThe dashboard
See the program from your side
Check-ins, membership plans, member wallets and messages, on a sample practice. Start the tour to open the dashboard your team would use.
Sample practice
A sample practice. Every name, member and number in it is made up.
- The program at a glanceToday's revenue, bookings, check-ins and new members, the moment you log in.
- Membership plansSet what a plan costs, the monthly credits and treatments it includes, and the member price.
- Check-insEvery QR check-in and the points it earned, member by member.
- Bookings from the appWhen booking is on, appointments made in the app land on one calendar.
- Members and walletsEach member's plan, points and wallet balance on one profile.
Tell us about your practice
Thirty minutes with someone who will give you a straight answer on how the program fits beside the software you already run. The questions at the end of the form save us both the first half of that call.
- See the app in your practice's colors, not on a slide.
- Walk through the points, referral and membership setup your clients would use.
- Get the plan and pricing for your number of locations.
Velarya is a loyalty platform and app for day spas and wellness spas. Clients earn points on what they spend on treatments, get a sign-up bonus and a birthday gift, refer friends, buy a membership and book, all in one app that opens into your spa. Their points turn into wallet credit they spend with you.
Why spa clients drift, and what brings them back
A spa visit is often a treat, and a treat waits for a reason: a birthday, a friend, a hard month. When no reason turns up, a client who loved the visit simply does not come back for a while. A spa rewards program hands clients those reasons on your schedule, and each one lives in the app they book in.
| The moment | What the client gets | What you set |
|---|---|---|
| They join | A sign-up bonus of points, credit or a free treatment | The bonus |
| Every visit | Points on what they spend on treatments | Points per dollar, and a higher rate for members |
| Their birthday | A birthday gift in the app | A discount, a free treatment or points, and who receives it |
| They bring a friend | Referral rewards for both of them | Each side's reward and the rule the friend has to meet |
| A quiet month | A promo code that works in the app, on the web and at the front desk | The discount, the dates and how many times it can be used |
| Someone cancels | The opening is offered to clients on the waitlist | Booking on, with the waitlist |
Points turn into wallet credit in the app, and the credit pays for treatments and memberships at checkout.
Memberships for your regulars
Your best clients already come every month or two. A membership makes that rhythm a plan. Each billing cycle can carry wallet credit toward any treatment, an included massage or facial that arrives in the app as a voucher, or a choice of included treatments, plus member pricing by category on everything else. Members can earn points at a higher rate, and you can add commitment terms.
Clients buy and use their membership in the app, and cancel there if you allow it. Billing runs through your own Stripe account, and Velarya sends the welcome, renewal and unused-benefit reminders for you. The membership page shows every plan setting.
Spa marketing that works between visits
Most spa marketing goes toward finding new guests. Velarya covers the clients who already know you: referral rewards for both people, a birthday gift, promo codes for a quiet month and points that give a client a reason to book the next treatment. The loyalty program page covers every setting.
Spa software for the booking and client side
Velarya gives a day spa a booking calendar, a front desk board for today’s visits, client profiles with points, wallet balance and plan on one screen, the client app and payments that settle in your own Stripe account. As day spa software it can run the booking and the front desk, or you can switch booking off and keep the system you use now. The program, the memberships and the app work the same either way.
A spa app to book, earn and redeem in
With Velarya booking on, clients book the treatment and the therapist they want, add extras and pay with a card on file or their wallet credit, and a cancellation is offered to the waitlist instead of becoming an empty hour. Appointment reminders and program notifications go out by push, SMS and email. If you would rather keep your current booking system, switch Velarya booking off: clients buy treatments in the app, earn points and book with you by phone or WhatsApp.
From day one your clients can use the Velarya app: they find your spa once, and the app then shows your colors. On the Branded and Connected plans we build your own app and publish it under your spa’s name. To see it from a client’s side, book a demo.
Calls and texts while treatments are running
During a massage or a facial nobody at the treatment room door is answering the phone. Velarya gives your spa its own number with two-way texting, a text sent back after a missed call, an after-hours reply and a chat box for your website, all in one inbox beside each client’s profile, so the front desk picks up every conversation in one place.
Frequently asked questions
What is a spa loyalty program?
A spa loyalty program rewards clients for coming back. In Velarya, clients earn points on what they spend on treatments, plus a sign-up bonus, a birthday gift and referral rewards, and turn their points into wallet credit they spend at your spa. It runs in an app clients keep, next to booking and memberships.
Can we sell a monthly spa membership?
Yes. A plan can carry wallet credit, an included treatment each cycle and member pricing on the rest of your menu, and members earn points at a higher rate. Clients buy and use it in the app, and cancel there if you allow it. Billing runs through your own Stripe account.
Does it reward clients who bring a friend?
Yes. Referral rewards go to both people once the friend joins and meets the rule you set, such as a first paid treatment. Each side can be points or a free treatment, and you can cap how many referrals one client is rewarded for.
Do we have to change booking systems?
No. Switch Velarya booking off and the app becomes a place to buy treatments and collect rewards, with clients booking by phone or WhatsApp. Leave it on and they book, earn and redeem in one app, with a waitlist for cancellations.
What is spa loyalty software?
Spa loyalty software is the app and back office that track what clients spend, award points and turn them into rewards. Velarya's version also handles memberships and referral rewards, and gives clients one app to earn, spend and book in.
What is the best spa software for bringing clients back?
The best choice is the one clients open between visits. Look for points on treatments, a birthday gift, referral rewards and memberships in one app clients keep, plus a booking calendar you can switch off if you already have one you like. Velarya puts those together in an app that opens into your spa.
Is Velarya spa management software?
For the booking and client side of your spa, yes. Velarya gives a day spa a booking calendar, a front desk board, client profiles, the client app and payments, with loyalty and memberships built in. If your team already runs another system, switch Velarya booking off and the app and the program run beside it.
Can we run the program across more than one spa?
Yes. One program and one app cover every location, with pricing, hours and staff set per location.