A spa membership program clients keep on their phone
A spa membership program clients buy, use and renew in one app: a massage or facial each month from a list you choose, member pricing on everything else, and points on top.
What you get
Built for day spas and wellness spas
Monthly credits, included treatments and member pricing, bought and renewed in the app.
Points on what people spend on treatments, at a higher rate for members, turned into wallet credit they spend in the app.
Book, earn and redeem in one app, or switch Velarya booking off and keep the scheduler you use today.
Payments to your own Stripe
Money from the app and the front desk settles in your own Stripe account, with in-person card readers.
Promo codes
Codes that work in the app, on the web and at the front desk.
Your own iOS and Android app, listed in the stores under your practice's name and published under your Apple developer account.
The app
Book, earn and redeem in one app
Clients book, collect points, check in with a QR code and spend their wallet credit in one app. On every plan that is the Velarya app on the App Store and Google Play, styled in your colors. On the Branded and Connected plans it is your own app, listed in both stores under your name.
About your own appThe dashboard
See the program from your side
Check-ins, membership plans, member wallets and messages, on a sample practice. Start the tour to open the dashboard your team would use.
Sample practice
A sample practice. Every name, member and number in it is made up.
- Membership plansSet what a plan costs, the monthly credits and treatments it includes, and the member price.
- Bookings from the appWhen booking is on, appointments made in the app land on one calendar.
- Members and walletsEach member's plan, points and wallet balance on one profile.
Tell us about your practice
Thirty minutes with someone who will give you a straight answer on how the program fits beside the software you already run. The questions at the end of the form save us both the first half of that call.
- See the app in your practice's colors, not on a slide.
- Walk through the points, referral and membership setup your clients would use.
- Get the plan and pricing for your number of locations.
Why a day spa membership suits your regulars
A day spa’s best clients already come every month or two. A membership turns that rhythm into a plan: the client pays on a schedule, the visit is already theirs, and the question stops being whether to come back and becomes when. Velarya is spa membership software built into the app your clients book and earn in, so the plan is on their phone rather than in a drawer at the front desk.
Designing the plan
| Building block | What the member gets | Works well for |
|---|---|---|
| An included treatment | One treatment each cycle, picked from a list you choose | A monthly massage or facial |
| Wallet credit | An amount added each cycle, spent on any treatment at checkout | Clients who mix treatments |
| Member pricing | A percentage off a category, or a fixed member price on a treatment | Longer sessions, add-ons and the rest of the menu |
Keep the list of included treatments short, two or three that cost you about the same, so the plan is easy to explain and easy to deliver. Member pricing on upgrades, such as a longer massage or an add-on, is where a membership earns more than its monthly price.
Spa membership plans for every service on your menu
A plan is built from your own service list, so each line of your menu can have its own plan with its own price and billing cycle. These are examples of what a plan can include.
| Membership | What the plan can include | Member pricing on |
|---|---|---|
| Day spa membership | A massage or facial each cycle | Longer sessions and add-ons |
| Wellness center membership | A treatment each cycle, picked from a list you choose | The rest of the treatment menu |
| Sauna membership | A sauna session each cycle | Extra sessions and add-ons |
| Cryotherapy membership | A cryotherapy session each cycle | Extra sessions |
Price each plan so the included visit costs a member less than booking it outright, and let member pricing do the rest. Members of every plan also earn points on what they spend, at a higher rate if you set one.
Monthly, quarterly or once a year
A plan bills monthly, quarterly or once a year on the member’s card, through your own Stripe account, and a yearly plan is charged up front. It renews automatically on the date the member joined. Monthly and quarterly plans can carry an optional commitment of three, six or twelve months with an early-cancel fee you set, and you choose which of your locations sell each plan.
What members see in the app
Members see their plan, claim the included treatment and book it, with reminders before the visit. Their credit waits in the wallet, member pricing applies when they pay, and they earn points at the rate you set. Your front desk can sell a plan by sending a payment link, and a member can cancel from the app, with the membership running to the end of the period they paid for. The rest of the spa program is on the spa loyalty program page.
Membership terms worth checking
This is not legal advice. Automatic renewal is governed by state law and, for online sign-ups, the federal Restore Online Shoppers’ Confidence Act, since the FTC’s 2024 click-to-cancel amendments were vacated by the Eighth Circuit in July 2025. California’s Automatic Renewal Law asks for clear terms next to the consent, consent before the first charge, an acknowledgment the member keeps and a simple way to cancel, and New York City’s click-to-cancel rule took effect on October 1, 2026. Have your terms reviewed for the states you sell in.
Frequently asked questions
How does a spa membership program work?
Clients pay on a schedule in return for benefits at your spa. In Velarya a plan can include a treatment each cycle that the member picks from a list you choose, wallet credit to spend on anything, and member pricing on the rest of your menu. Clients buy it, use it and renew it in your app.
What should a spa membership include?
The visit your regulars already make. A monthly massage or facial with a choice of two or three treatments is the most common shape, with member pricing on longer sessions and add-ons so members book up rather than down.
Can clients pay monthly or once a year?
Both. A plan bills monthly, quarterly or once a year on the member's card, and a yearly plan is charged up front. It renews automatically, and monthly and quarterly plans can carry an optional commitment with an early-cancel fee you set.
Can members book their included treatment in the app?
Yes. With Velarya booking on, members claim the treatment and book a time in the same app. With booking off, they claim it in the app and book with you by phone or message the way they do today.
Can members cancel in the app?
Yes. A member can cancel from the app, and the membership runs to the end of the period they already paid for.
Is a spa subscription the same as a spa membership?
Yes. A spa subscription and a spa membership both mean a client paying on a schedule for benefits at your spa. In Velarya you build it once as a plan, and it bills on the member's card and renews automatically.
Can a spa sell a sauna membership or a cryotherapy membership?
Yes. A plan is built from your own service list, so a sauna session, a cryotherapy session, a massage or a facial can each have a plan with its own price and billing cycle.
What is the difference between spa membership software and a punch card?
A punch card rewards visits after they happen. A membership is paid ahead, renews on its own and puts the next visit in the client's plan before they think about it. In Velarya the two can run together: members also earn points on what they spend.