A salon loyalty app clients book, earn and redeem in
A salon loyalty app where clients book the stylist they want, earn points on what they spend and use their credit on the next appointment. Put your salon's own name on it when you are ready.
What you get
Built for salons and beauty studios
Your own iOS and Android app, listed in the stores under your practice's name and published under your Apple developer account.
Book, earn and redeem in one app, or switch Velarya booking off and keep the scheduler you use today.
Points on what people spend on treatments, at a higher rate for members, turned into wallet credit they spend in the app.
Monthly credits, included treatments and member pricing, bought and renewed in the app.
Both people are rewarded when a friend joins, under activation rules you set, such as a first paid treatment or joining a membership.
Sign-up bonus and birthday gift
Points, credit or a free treatment when someone joins, and a birthday gift you can target.
When booking is on, a cancellation is offered to the waitlist instead of becoming an empty hour.
Promo codes
Codes that work in the app, on the web and at the front desk.
Two-way texting and chat
Text from your own practice number, answer web chat, and send a text back after a missed call.
The app
Book, earn and redeem in one app
Clients book, collect points, check in with a QR code and spend their wallet credit in one app. On every plan that is the Velarya app on the App Store and Google Play, styled in your colors. On the Branded and Connected plans it is your own app, listed in both stores under your name.
About your own appThe dashboard
See the program from your side
Check-ins, membership plans, member wallets and messages, on a sample practice. Start the tour to open the dashboard your team would use.
Sample practice
A sample practice. Every name, member and number in it is made up.
- The program at a glanceToday's revenue, bookings, check-ins and new members, the moment you log in.
- Bookings from the appWhen booking is on, appointments made in the app land on one calendar.
- Check-insEvery QR check-in and the points it earned, member by member.
- Members and walletsEach member's plan, points and wallet balance on one profile.
- Membership plansSet what a plan costs, the monthly credits and treatments it includes, and the member price.
Tell us about your practice
Thirty minutes with someone who will give you a straight answer on how the program fits beside the software you already run. The questions at the end of the form save us both the first half of that call.
- See the app in your practice's colors, not on a slide.
- Walk through the points, referral and membership setup your clients would use.
- Get the plan and pricing for your number of locations.
Velarya is a loyalty app for salons and beauty studios, with booking and memberships built in. Clients book the stylist they want, earn points on what they spend on services, get a birthday gift and referral rewards, and turn their points into wallet credit they spend at your salon. It starts in the Velarya app, in your colors, and on the Branded and Connected plans it becomes your own app, listed in the stores under your salon’s name.
Rewards inside the app clients book in
A salon client books every few weeks, and the moment they choose the next appointment is the moment a reward matters most. In Velarya the rewards live in the same app clients book in. They see their balance while they pick a time, and they spend their credit at checkout, so earning, redeeming and rebooking happen in the same few taps.
How clients earn and redeem in your salon rewards program
- Every appointment. Points on what clients spend on services, at the rate you set per dollar, added when the payment goes through or the appointment is completed. Members earn at a higher rate.
- A friend’s first visit. Salons grow by word of mouth, and referral rewards go to both people once the friend joins and meets your rule, such as a first paid service. The referral program page covers every setting.
- Their birthday. A birthday gift in the app: a percentage off one category, such as color, a service or points, aimed at everyone, at members or at recent visitors.
- Joining. A sign-up bonus of points, credit or a service.
- A slow week. A promo code that works in the app, on the web and at the front desk, with dates and a limit on how many times it can be used.
Points turn into wallet credit in the app, and the credit pays for the next service or a membership at checkout.
Memberships for your regulars
A membership turns a regular’s routine into a monthly plan: a blowout included each cycle, wallet credit toward any service, or member pricing on color and treatments. Clients buy and use it in the app, and cancel there if you allow it. Billing runs through your own Stripe account, and Velarya sends the welcome, renewal and unused-benefit reminders for you. The membership page shows every plan setting, and the salon membership program page covers plan design.
Salon management software for the front desk
With Velarya booking on, the app also runs the working day. The calendar shows every stylist side by side, the front desk board moves each client from upcoming to arrived to completed, each client’s profile holds their visits, points and wallet credit, and payments settle in your own Stripe account. It works as hair salon management software for stylists and colorists and as beauty salon management software for estheticians and lash or brow artists, on one shared schedule.
Booking, reminders and the waitlist
With Velarya booking on, clients use it as a hair stylist app: they choose their stylist and a time, add extras and pay with a card on file or their wallet credit. As their hair salon appointment app it shows what is booked and lets them reschedule or cancel under your cancellation policy, with a reminder by push notification and email before each visit. When someone cancels, the opening is offered to clients on the waitlist.
If you already run a scheduler you like, switch Velarya booking off: clients buy services in the app, earn points and book with you by phone or WhatsApp, and the loyalty program sits beside the system you have.
Your salon’s own app
On the Branded and Connected plans we build your own app for iOS and Android and publish it under your salon’s name, from your own Apple developer account. It opens straight into your salon, and push notifications arrive from your app. Until then, the Velarya app carries the same program in your colors. To see both from a client’s side, book a demo.
When every stylist is busy, the inbox answers
A stylist halfway through a color is not picking up the phone, and a client who reaches voicemail may book somewhere else. Velarya gives your salon its own number with two-way texting, a text sent back after a missed call, an after-hours reply and a chat box for your website, all in one inbox beside each client’s profile, so whoever replies can see their visits and points.
Frequently asked questions
Do I get my own app or a listing inside yours?
Either, depending on your plan. On every plan clients can use the Velarya app, which takes on your colors once they find your salon. On the Branded and Connected plans we build your own iOS and Android app and publish it under your salon's name, from your own Apple developer account.
How does a hair salon loyalty program work?
Clients earn points on every service, and the points turn into wallet credit they spend on their next appointment. You set the points per dollar, and members can earn at a higher rate. Referral rewards and a birthday gift sit beside the points, so the program rewards coming back and bringing a friend.
What can a beauty salon loyalty program reward besides spending?
Referrals, birthdays and visits. Both people are rewarded when a friend joins and meets your rule, such as a first paid service. Clients with a birthday on file and the app get a gift you choose, a QR check-in at the front desk can earn points, and you can set a higher points rate for members.
Is there a hair salon booking app where clients pick their stylist?
Yes, with Velarya booking on, clients choose the service and the stylist in the app, add extras and pay with a card on file or their wallet credit. They earn points when the appointment is completed.
Can a beauty salon booking app carry our loyalty program too?
Yes, in Velarya booking, points, memberships and referrals are one app, so clients book and spend their credit in the same place. If you would rather keep the booking system you run now, switch Velarya booking off and the app carries the program beside it.
Is Velarya hair salon software or beauty salon software?
It is both. The calendar, the front desk board and the client app work the same for a hair salon, a beauty studio or a salon that does both, and you list your own services, stylists and prices.
What do clients redeem points for?
Wallet credit. Clients turn points into credit in the app at one fixed rate across your program, then spend it on services and memberships at checkout.
What happens when somebody cancels?
When Velarya booking is on, the opening is offered to clients on your waitlist, and they get a notification in the app. Nobody at the front desk has to work down a list of names between clients.
Can I run a salon membership?
Yes. A plan can include a service each cycle, carry wallet credit or give member pricing by category, such as color. Clients buy and use it in the app, and cancel there if you allow it. Members earn points at a higher rate.