A salon membership program clients buy, use and renew in your app
A salon membership program in the app your clients book in: an included service each month, member pricing on color or any category you choose, and points on everything they spend.
What you get
Built for salons and beauty studios
Monthly credits, included treatments and member pricing, bought and renewed in the app.
Points on what people spend on treatments, at a higher rate for members, turned into wallet credit they spend in the app.
Book, earn and redeem in one app, or switch Velarya booking off and keep the scheduler you use today.
Payments to your own Stripe
Money from the app and the front desk settles in your own Stripe account, with in-person card readers.
Promo codes
Codes that work in the app, on the web and at the front desk.
Your own iOS and Android app, listed in the stores under your practice's name and published under your Apple developer account.
The app
Book, earn and redeem in one app
Clients book, collect points, check in with a QR code and spend their wallet credit in one app. On every plan that is the Velarya app on the App Store and Google Play, styled in your colors. On the Branded and Connected plans it is your own app, listed in both stores under your name.
About your own appThe dashboard
See the program from your side
Check-ins, membership plans, member wallets and messages, on a sample practice. Start the tour to open the dashboard your team would use.
Sample practice
A sample practice. Every name, member and number in it is made up.
- Membership plansSet what a plan costs, the monthly credits and treatments it includes, and the member price.
- Bookings from the appWhen booking is on, appointments made in the app land on one calendar.
- Members and walletsEach member's plan, points and wallet balance on one profile.
Tell us about your practice
Thirty minutes with someone who will give you a straight answer on how the program fits beside the software you already run. The questions at the end of the form save us both the first half of that call.
- See the app in your practice's colors, not on a slide.
- Walk through the points, referral and membership setup your clients would use.
- Get the plan and pricing for your number of locations.
Why salons are adding memberships
A salon client who visits on a rhythm is worth planning around, and a membership is how the rhythm becomes a plan. A hair salon membership program might be a blowout every month with member pricing on color, and the same idea works for nails, lashes, waxing and spray tans. The client pays on a schedule, the next service is already theirs, and your book fills with people who were coming anyway. Velarya is salon membership software built into the app your clients book, earn and redeem in.
Designing the plan
| Building block | What the member gets | Works well for |
|---|---|---|
| An included service | One service each cycle, picked from a list you choose | Blowouts, a gloss, brows or lashes |
| Member pricing | A percentage off a category, or a fixed member price on a service | Color, treatments and longer services |
| Wallet credit | An amount added each cycle, spent on any service | Clients who book a different service each time |
A short list of included services that cost you about the same keeps the plan simple. Member pricing on a category such as color is what makes a high spender choose the plan, and what keeps them from shopping around.
Memberships a salon can sell
A plan is built from your own service list, so each line of your menu can have its own plan with its own price and billing cycle. These are examples of what a plan can include.
| Membership | What the plan can include | Member pricing on |
|---|---|---|
| Hair salon membership | A blowout or a gloss each cycle | Color and treatments |
| Beauty salon membership | A brow or skin service each cycle | Add-ons and longer treatments |
| Nail salon membership | A manicure or pedicure each cycle | Gel, art and add-ons |
| Lash studio membership | A fill each cycle | Lifts, tints and brow work |
| Barbershop membership | A cut each cycle | Beard trims and shaves |
| Spray tan membership | A tan each cycle | Add-ons |
| Tanning salon membership | A session each cycle | Upgrades and add-ons |
| Waxing membership | A wax service each cycle | Other waxing services |
Price each plan so the included service costs a member less than booking it outright, and let member pricing do the rest. Members of every plan also earn points on what they spend, at a higher rate if you set one.
Billing and renewal
A plan bills monthly, quarterly or once a year on the member’s card, through your own Stripe account, and a yearly plan is charged up front. It renews automatically on the date the member joined. Monthly and quarterly plans can carry an optional commitment of three, six or twelve months with an early-cancel fee you set, and you choose which of your locations sell each plan.
What members see in the app
Members see the service waiting for them, claim it and book their stylist in the same app. Member pricing applies when they pay, credit waits in the wallet, and they earn points on what they spend. Your front desk can sell a plan with a payment link. A member can cancel from the app, and the membership runs to the end of the period they paid for. The rest of the salon program is on the salon loyalty app page.
Membership terms worth checking
This is not legal advice. Automatic renewal is governed by state law and, for online sign-ups, the federal Restore Online Shoppers’ Confidence Act, since the FTC’s 2024 click-to-cancel amendments were vacated by the Eighth Circuit in July 2025. California’s Automatic Renewal Law and New York City’s click-to-cancel rule, in effect from October 1, 2026, both expect clear terms and a simple way to cancel. Have your terms reviewed for the states you sell in.
Frequently asked questions
How does a salon membership program work?
Clients pay on a schedule in return for benefits at your salon. In Velarya a plan can include a service each cycle, member pricing on a category such as color, and wallet credit to spend on anything. Clients buy it, use it and renew it in the app they book in.
What should a plan for hair services include?
The service your regulars already book on a rhythm, such as a blowout or a gloss each cycle, picked from a short list. Add member pricing on a category such as color, which rewards the client who spends the most with you.
Which services can a salon sell as a membership?
Any service on your menu. A plan is built from your own service list, so hair, nails, lashes, brows, barbering, waxing, spray tans and tanning sessions can each have a plan with its own price and billing cycle.
Can clients pay monthly or once a year?
Both. A plan bills monthly, quarterly or once a year on the member's card, and a yearly plan is charged up front. It renews automatically, and monthly and quarterly plans can carry an optional commitment with an early-cancel fee you set.
Can members book their stylist in the app?
Yes. With Velarya booking on, members claim the included service and book the stylist and time they want in the same app. With booking off, they claim it in the app and book with you directly.
Can members cancel in the app?
Yes. A member can cancel from the app, and the membership runs to the end of the period they already paid for.
Is salon membership software different from a loyalty program?
A loyalty program rewards what clients already spend. A membership is paid ahead and renews on its own. In Velarya they run together: members earn points too, at a higher rate than everyone else if you set one.