A salon referral program that rewards both people
A salon referral program in the app your clients book in: they share a code, the friend joins and meets the rule you set, and both of them get points or a free service.
What you get
Built for salons and beauty studios
Both people are rewarded when a friend joins, under activation rules you set, such as a first paid treatment or joining a membership.
Points on what people spend on treatments, at a higher rate for members, turned into wallet credit they spend in the app.
Sign-up bonus and birthday gift
Points, credit or a free treatment when someone joins, and a birthday gift you can target.
Book, earn and redeem in one app, or switch Velarya booking off and keep the scheduler you use today.
Promo codes
Codes that work in the app, on the web and at the front desk.
Your own iOS and Android app, listed in the stores under your practice's name and published under your Apple developer account.
The app
Book, earn and redeem in one app
Clients book, collect points, check in with a QR code and spend their wallet credit in one app. On every plan that is the Velarya app on the App Store and Google Play, styled in your colors. On the Branded and Connected plans it is your own app, listed in both stores under your name.
About your own appThe dashboard
See the program from your side
Check-ins, membership plans, member wallets and messages, on a sample practice. Start the tour to open the dashboard your team would use.
Sample practice
A sample practice. Every name, member and number in it is made up.
- Check-insEvery QR check-in and the points it earned, member by member.
- Members and walletsEach member's plan, points and wallet balance on one profile.
- The program at a glanceToday's revenue, bookings, check-ins and new members, the moment you log in.
Tell us about your practice
Thirty minutes with someone who will give you a straight answer on how the program fits beside the software you already run. The questions at the end of the form save us both the first half of that call.
- See the app in your practice's colors, not on a slide.
- Walk through the points, referral and membership setup your clients would use.
- Get the plan and pricing for your number of locations.
How a salon referral program works
Velarya is beauty salon referral software built into your loyalty app. Every client has a personal code in the app to share by message or social. When a friend joins your salon with that code and meets the rule you set, both people are rewarded with points or a free service. You set each side’s reward separately, so the client who brought the friend can get more than the friend does.
Choosing the rule that triggers the reward
| Activation rule | The reward pays when | Good for |
|---|---|---|
| None | The friend joins with the code | A low-effort launch |
| First paid service | The friend books and pays for a first appointment | Most salons: rewards a real visit |
| Joining a membership | The friend becomes a member | Salons growing a membership program |
| Reaching a spend | The friend’s spending reaches the amount you set | High-ticket services such as color |
A first paid service is the safe default: the reward follows a real visit, and the friend has already sat in your chair before anyone is paid.
Referral rewards for hair, nails and lashes
A client’s code is for your salon, not for one service, so the same program covers every line of your menu. The friend joins your salon with the code, meets the rule you set, and both people are rewarded. What changes from one service to the next is the reward worth offering.
| Program | A reward clients value | A rule that suits it |
|---|---|---|
| Hair stylist referral program | Points toward the next appointment, or a gloss or toner | First paid service, or a spend for color |
| Nail salon referral program | A gel add-on or nail art for the client who referred | First paid service |
| Lash referral program | Points toward the next fill, or a brow tint | First paid service, or joining a membership |
Salon referral program ideas that work
- Reward the referrer more than the friend. The client who shares is the one doing the work, and the friend already has a reason to come.
- Reward a service clients add on anyway. A gloss, a toner or a brow tint costs you little and feels generous.
- Tie referrals to your membership. Use joining a membership as the rule, and every referral grows recurring revenue rather than one visit.
- Ask at the right moment. The end of an appointment, when the client loves their hair, is when the code gets shared.
Checks built in
Each friend can be referred once, and every referral is checked against the people already in your salon by account, email and phone number, so a client cannot refer a second account of their own. Referrals show in your dashboard with their status, and the referral page explains the details on referral program software.
Points, birthday gifts and the rest of the program
Referral rewards land in the same balance as points on spend, the sign-up bonus and the birthday gift, and points turn into wallet credit clients spend on their next appointment. The full program is on the salon loyalty app page.
Frequently asked questions
How does a salon referral program work?
A client shares a personal code from your app. When a friend joins your salon with it and meets the rule you set, such as booking and paying for a first service, both of them are rewarded. In Velarya each side's reward is points or a free service, set separately.
What is a good reward for a salon referral?
Something the referring client values at least as much as the friend does, because they did the work. Points toward their next appointment, or a service they would add on anyway, such as a gloss or a brow tint, both work. Set each side separately.
When does the reward pay out?
When the friend meets the activation rule you choose: joining, a first paid service, joining a membership or reaching a spend. A referral pays once per friend, so a friend cannot be referred twice for two rewards.
How do you stop clients referring themselves?
Every referral is checked against the people already in your salon, by account, email and phone number, so a client cannot refer a second account of their own for the reward.
Where do clients find their referral code?
In the app, where they can share it by message or social. The friend uses the code when they join your salon in the app.
What is beauty salon referral software?
It gives each client a personal code to share and lists every friend who joins with it, with a status, in your dashboard. Velarya builds it into the loyalty app your clients book in, so a referral reward lands in the same balance as their points.
Can a referral reward a membership sign-up?
Yes. Choose joining a membership as the activation rule, and the reward pays when the friend becomes a member rather than at their first visit.