A massage loyalty program built around the monthly session
Clients who come every month keep a practice steady. Velarya runs a massage loyalty program that puts the membership, the points and the next booking in one app that opens into your practice.
What you get
Built for massage and wellness practices
Monthly credits, included treatments and member pricing, bought and renewed in the app.
Points on what people spend on treatments, at a higher rate for members, turned into wallet credit they spend in the app.
Book, earn and redeem in one app, or switch Velarya booking off and keep the scheduler you use today.
Appointment reminders and program notifications by push, SMS and email.
Two-way texting and chat
Text from your own practice number, answer web chat, and send a text back after a missed call.
Both people are rewarded when a friend joins, under activation rules you set, such as a first paid treatment or joining a membership.
Sign-up bonus and birthday gift
Points, credit or a free treatment when someone joins, and a birthday gift you can target.
HIPAA-ready, with a signed BAA
Sensitive personal data is encrypted and access-logged, and Velarya signs a Business Associate Agreement with every practice.
The app
Book, earn and redeem in one app
Clients book, collect points, check in with a QR code and spend their wallet credit in one app. On every plan that is the Velarya app on the App Store and Google Play, styled in your colors. On the Branded and Connected plans it is your own app, listed in both stores under your name.
About your own appThe dashboard
See the program from your side
Check-ins, membership plans, member wallets and messages, on a sample practice. Start the tour to open the dashboard your team would use.

Sample practice
A sample practice. Every name, member and number in it is made up.
- The program at a glanceToday's revenue, bookings, check-ins and new members, the moment you log in.
- Membership plansSet what a plan costs, the monthly credits and treatments it includes, and the member price.
- Bookings from the appWhen booking is on, appointments made in the app land on one calendar.
- Two-way messagesTexts and web chat in one inbox, beside the member's profile.
- Members and walletsEach member's plan, points and wallet balance on one profile.
Tell us about your practice
Thirty minutes with someone who will give you a straight answer on how the program fits beside the software you already run. The questions at the end of the form save us both the first half of that call.
- See the app in your practice's colors, not on a slide.
- Walk through the points, referral and membership setup your clients would use.
- Get the plan and pricing for your number of locations.
Velarya is a loyalty platform and app for massage therapists and wellness practices. Clients join a membership with a session included each cycle, earn points on what they spend, collect a birthday gift and referral rewards, and book, all in one app that opens into your practice. Their points turn into wallet credit they spend with you.
Why the membership is the loyalty program in massage
Plenty of clients mean to book a massage every month. The ones who follow through tend to be the ones whose next session is already paid for. A membership turns that intention into a plan, and points reward what members and everyone else spend on top.
A plan can bill monthly, or every three, six or twelve months, on the client’s card through your own Stripe account. Each cycle can include a session that arrives in the client’s app as a voucher, wallet credit toward any service, or a choice of included services, and member pricing applies to extra sessions and add-ons. You can set commitment terms and an early-cancel fee, and members earn points at a higher rate than everyone else.
Velarya handles the follow-through. It welcomes new members, reminds them before a plan renews, and reminds them when an included session is still unclaimed and again as its deadline gets close. The membership page shows every plan setting.
Points, gifts and referrals for every client
Not every client will join a membership, and the rest of the massage rewards program is for them:
- Points on spend. Clients earn on what they spend on sessions, at the rate you set per dollar, and turn points into wallet credit in the app.
- Check-ins. A client shows a QR code in the app and you scan it with your phone, so a visit can earn points too.
- Sign-up bonus and birthday gift. Points, credit or a free session when a client joins, and a birthday gift you can aim at members, recent visitors or everyone.
- Referrals. Both people are rewarded when a friend joins and meets the rule you set, such as a first paid session. The referral program page covers every setting.
Massage therapy marketing that fills next month
Most massage therapy marketing goes toward finding new clients. Velarya covers the ones who already know you: referral rewards for both people, a birthday gift, promo codes that work in the app, on the web and at the front desk, and points that give a client a reason to book the next session. The members of your monthly plan are the steadiest part of the book, and Velarya reminds them when an included session is still unclaimed.
Massage software for a solo therapist or a studio
Velarya is massage therapy software for the booking and client side of a practice: a booking calendar, a front desk board for today’s sessions, client profiles with points, wallet balance and plan on one screen, the client app and payments that settle in your own Stripe account. Use it for everything, or switch booking off and keep the booking system you have. The membership, the points and the app work the same either way, so a solo therapist can start with the program and add booking later.
A massage app clients keep on their phone
Clients use the Velarya app on iOS and Android to join a membership, check their points and wallet balance and, with booking on, book their next session. On the Branded and Connected plans, your practice gets its own app under its own name.
When your hands are busy, the app and the inbox answer
A massage therapist mid-session is not picking up the phone, and a caller who reaches voicemail may try someone else. Velarya gives the practice its own number with two-way texting, a text sent back after a missed call, an after-hours reply and a chat box for your website, all in one inbox. Appointment reminders and program notifications go out by push, SMS and email.
With Velarya booking on, clients book the service and the therapist they want in the app and pay with a card on file or their wallet credit. With it off, they buy sessions in the app and book with you by phone or WhatsApp. See how booking in the app works either way.
Some massage practices work under HIPAA and some do not. Either way, Velarya signs a Business Associate Agreement with every practice, and sensitive client data is encrypted and access-logged. To see the membership and the inbox from both sides, book a demo.
Frequently asked questions
Can I run a monthly massage membership?
Yes. Set the price, how often it bills and what each cycle includes, such as one session a month, wallet credit or a choice of services, plus member pricing on extra sessions and add-ons. Clients buy and manage it in the app, and billing runs through your own Stripe account.
What happens when a member does not use their session?
Velarya reminds them. Members get a reminder when an included session is still unclaimed and another as its deadline gets close, so the session gets booked rather than forgotten.
Can clients book the therapist they like?
Yes, when Velarya booking is on. Clients choose the service and the therapist, add extras and pay with a card on file or their wallet credit. If you would rather keep your current booking system, switch Velarya booking off and clients book with you by phone or WhatsApp.
I work alone. Is this too much?
It fits a solo practice. Start with points and booking in the Velarya app. Memberships, referral rewards and two-way texting are included when you want them. Missed-call text-back helps most when you are mid-session, because a caller gets a text back while your hands are busy.
Is there a massage booking app for my clients?
Yes. With Velarya booking on, clients choose the service and the therapist, add extras and pay with a card on file or their wallet credit, all in the Velarya app on iOS or Android. They earn points on every session and see their membership in the same place.
Can my practice have its own massage therapy app?
Yes. On the Branded and Connected plans we build your own iOS and Android app and publish it under your practice's name. On every plan, clients can use the Velarya app from the App Store or Google Play, in your colors once they find your practice.
Does Velarya sign a BAA?
Yes, with every practice and on every plan, before any client health information is processed. Sensitive data is encrypted, and access to it is limited and logged.