Writing for people who run clinics
30 articles on operations, retention, compliance and the software behind them.
Software & Tools
The Best Med Spa Loyalty Software in 2026: Ten Platforms Compared
Ten med spa loyalty platforms compared on whose name is on the app, published prices and what each says about a BAA. Every vendor fact dated and sourced.
Software & Tools
Does Velarya Take the Place of Your Practice Software? No. It Runs Beside It
Velarya is a patient loyalty platform first, with charting built in. Keep your EMR and run it beside Velarya: two ways, and the one calendar rule.
Retention & Marketing
Why Med Spa Clients Stop Coming Back: The Fade Date Is Published, the Appointment Isn't
Every treatment has a fade date printed in its FDA labeling. Almost no clinic books against it. Plus the retention statistics that don't survive checking.
Operations
Barbershop Online Booking: How to Set It Up Without Losing Walk-Ins
Retention & Marketing
Dental Marketing Ideas That Bring In New and Overdue Patients
Operations
Dental Online Booking: How to Set It Up Without Losing Control
Software & Tools
Med Spa Booking Software: What to Require and How to Set It Up
Operations
Salon Online Booking: How to Set It Up So Clients Use It
Retention & Marketing
Salon Promotion Ideas That Don't Discount Every Appointment
Retention & Marketing
Small Business Marketing Ideas for Clinics, Spas and Salons
Software & Tools
Spa Scheduling Software: What to Check Before You Choose One
Retention & Marketing
How to Start a Loyalty Program for a Clinic, Spa or Salon
Operations
How to Start a Membership Program for a Clinic, Spa or Salon
Retention & Marketing
Patient Retention Strategies Ranked by the Evidence Behind Them
Retention & Marketing
11 Referral Program Ideas for Clinics, Spas and Salons
Retention & Marketing
Med Spa Manufacturer Loyalty Programs: What Allē, ASPIRE, Xperience+ and Evolus Rewards Actually Publish
Compliance
Can a Prepaid Treatment Package Expire? The Gift Card Test, Four State Statutes, and the Money That Is Not Yours
Compliance
Your Cash-Pay Med Spa May Not Be a HIPAA Covered Entity, and That Is Not the Good News It Sounds Like
Retention & Marketing
The Before-and-After Disclaimer California Requires and the FTC Calls Unlikely to Work
Software & Tools
Your Clinic's App: Getting It Approved, and Every Update After That
Operations
The 16 Numbers That Run a Med Spa, and How to Compute Every One of Them
Operations
No-Show Policies, Deposits, and the Card You Are Holding
Operations
Med Spa Profit Margins: What Is Published, What Is Not, and What You Have to Compute Yourself
Retention & Marketing
Med Spa Rebooking Rates: Where the 1.85 Figure Comes From, and What Actually Moved Retention
Retention & Marketing
Med Spa Reviews: What the FTC Rule Bans, What Google Bans, and What Your Reply Can Cost
Compliance
Texting Patients Legally: Consent, Revocation, and Who Actually Pays for A2P 10DLC
Retention & Marketing
Why Keeping a Med Spa Client Is Worth More Than Finding a New One
Operations
How to Price a Med Spa Membership Program That Actually Makes Money
Software & Tools
What a Custom Med Spa App Actually Costs, and Who Is Allowed to Publish It
Operations