Membership software that fits the plan you actually sell

Velarya is recurring membership software for clinics, spas and salons, where the plan is built from parts rather than picked from a template, and membership management software your front desk runs from the same dashboard as the loyalty program. A plan is a set of components: a monthly credit, or a voucher that lets the member claim a treatment from a list you choose, on the cycle you choose. On top of that sit member pricing, a higher points earn rate, an optional commitment with an early cancellation fee, and automatic renewal. Patients join and pay in the app, billing runs through your own Stripe account, and every benefit is redeemed at checkout.

What is a Velarya membership made of?

Most membership tools give you a price and a discount percentage. A real plan is rarely that simple. The plans practices actually sell are things like a monthly credit toward injectables, or a facial or massage every month with a choice of three, or a quarterly treatment plus member pricing on everything else. Velarya builds a plan out of components so those shapes are configuration rather than a workaround.

Component	What you set	What the member gets
Credit	An amount, and the cycle it refreshes on	Credit in their wallet to spend on treatments
Voucher	Which treatments qualify, and the cycle	One treatment from that list each cycle
Member pricing	A percentage off or a fixed member price, for everything, a category, a treatment, a variation, or an add-on	A lower price at checkout, applied automatically
Points rate	An earn rate for members, never below your standard rate	More points on every treatment than a non-member

A plan can carry several components at once, each on its own cycle of one, three, six or twelve months. That is what lets a single plan hold a monthly credit and a quarterly treatment without the two interfering.

How does member pricing actually resolve?

Member pricing is a rule attached to the plan, not a note in a brochure. Rules can target everything you sell, one category, one treatment, one variation of a treatment, or an add-on, and each rule is either a percentage off or a fixed member price. Because the rule lives on the plan, the discount is applied by the system when the member checks out.

This matters more than it sounds. The most common way a membership program leaks money is a front desk that forgets to apply the benefit, or applies it twice. When pricing resolves from the plan itself, neither happens, and the member feels the benefit on every visit rather than on the visits somebody remembered.

What happens to unused benefits?

This is the question that decides whether a membership program is profitable or resented, and it is the one most software answers for you. Velarya lets you answer it.

Setting	Options	Why you would pick each
Unused choice at cycle end	Forfeit, pick the first option for the member, or convert to account credit	Forfeit protects margin. Converting to credit protects goodwill and reduces cancellations.
Choice deadline	End of the cycle, or a set day of the month	A fixed day makes stock and staffing predictable.
Reminders	Automatic messages for unclaimed benefits and approaching claim deadlines	Members use what they paid for, which is what keeps them paying.

The trade-off: forfeiting unused value is the most profitable setting and the one most likely to generate a cancellation. Converting to credit costs margin now and keeps the member paying. The right answer depends on whether your plan sells a routine or savings, so the choice stays with you.

Membership billing software that renews on its own

A plan bills on the schedule you pick: monthly, quarterly or annually, with an annual plan charged for the full year up front. Each renewal charges the member’s saved card automatically, and the money settles in your own Stripe account. If a payment fails, the member is asked to update their card and the charge is retried twice.

Billing and benefits sit in the same system, so the plan on a member’s profile shows what they paid and what they have used and have left, rather than a charge with nothing behind it.

Commitments, renewals, and leaving

A monthly plan can run month to month or carry a commitment measured in months, with an early cancellation fee you define. Annual plans are prepaid for the year, which is a commitment in itself. Plans renew automatically, and members get a reminder before a renewal and a message when a plan renews or ends, which is the part practices usually discover they need only after a dispute.

You also choose how members leave: with a cancel button in the app, or by calling the practice. Both are legitimate, and the right one depends on how your team handles saves. Staff can manage any membership from the dashboard either way.

Joining, and what the member sees

Patients join from your app, pay by card, and are billed on the schedule the plan defines, into your own Stripe account. From then on the member sees their plan, their credit, their unclaimed vouchers, and what they are eligible to claim next.

Membership status sits on the patient’s profile, so your team sees the same state at the front desk that the member sees in the app, and the rewards program reads the plan when it works out earn rates.

Memberships across more than one location

Plan availability is set per location, so a plan can be sold at one site and not another. Separately, you decide whether members may redeem benefits anywhere in the business or only where they joined. Groups running different equipment or different menus per site need that separation. Groups running one consistent brand usually open redemption everywhere. More on how locations work on the multi-location page.

How this compares to subscription management software

	Velarya	Subscription billing tool	Spreadsheet and a card on file
Benefit tracking	Credits and vouchers tracked per cycle, redeemed at checkout	Billing only. Benefits tracked by your team	Manual, and wrong within a quarter
Member pricing	Rules resolve automatically at any level	The front desk applies it	Whoever is at the register decides
Commitments	Set per plan, with an early cancellation fee	Varies. Usually billing-level only	An agreement in a drawer
Where members manage it	In the app: join, claim benefits, see credit, and cancel if you allow it	A billing portal	A phone call

If your memberships are only a recurring charge, recurring billing software will do. If they include treatments, the benefit tracking is the hard part, and it has to sit where the member redeems: at checkout, in the app and at the front desk.

Where to start with a clinic membership

Most practices do best starting with one plan that sells a routine they already deliver, priced so the included benefit is worth slightly less than the monthly charge, then adding a second, richer plan once the first one has members. The arithmetic behind that is in how to price a med spa membership program. Paid memberships come with every plan; see the pricing page for what each plan includes.