A dental loyalty program and your in-house membership plan, in one app

Velarya is a patient loyalty platform for dental practices. It runs two programs in one app: an in-house membership plan that gives patients without dental insurance a way to pay for preventive care, and a rewards program that thanks every patient with points they turn into wallet credit. Your practice software keeps the chart, the schedule and the insurance claims, and Velarya signs a Business Associate Agreement before any patient data is processed.

Velarya runs beside your dental practice management software

Your dental practice management software keeps the chart, the schedule and the insurance claims. Keep it. Velarya runs beside it as the patient side of the practice: the app patients keep on their phone, the rewards program, the in-house membership plan and payments that settle in your own Stripe account. Your team keeps working in the system it knows.

Velarya is dental software for the part of the practice between visits: the points, the plan, the reminders and the app a patient opens to see what they have earned.

What does loyalty mean for a dental practice?

In dental, loyalty usually means one of two things. It is either an in-house membership plan for patients without insurance, or a dental rewards program that thanks patients for visits, referrals and treatment. A practice that grows on repeat hygiene visits can run both, and in Velarya they sit in the same app and on the same patient profile.

	In-house membership plan	Rewards program
Who it is for	Patients without dental insurance	Every patient who joins your app
What the patient gets	Included preventive visits and member pricing on other treatment	Points turned into wallet credit, a sign-up bonus, a birthday gift and referral rewards
Who pays for it	The patient, on a recurring plan	Your practice
What brings the patient back	Visits already paid for, with reminders to use them	A balance they can only spend with you

An in-house membership plan patients manage in the app

Set the plan the way you sell it today. It can bill monthly, quarterly or once a year on the patient’s card, through your own Stripe account. Included treatments, such as a cleaning and exam, arrive in the patient’s app as vouchers each billing cycle, and member pricing takes a percentage off other treatment by category when members pay through Velarya. You can add commitment terms and an early-cancel fee.

The reminders are what keep the hygiene chair full. Velarya welcomes each new member, reminds them before the plan renews and tells them when it renews or ends. It also reminds members when an included visit is still unclaimed and again as its deadline gets close, so a paid-for cleaning turns into a booked one. The membership page shows every plan setting.

Plan terms are yours to set, so have your counsel read them against your state’s rules before you launch.

How patients earn points while your practice software runs the schedule

Patients earn points in Velarya in five ways, and each one works alongside the practice software you already use:

• Treatment bought in the app. Points on what patients spend on treatments they buy through Velarya, such as whitening, at the rate you set per dollar. Members earn at a higher rate.
• Check-ins. The patient shows a QR code in the app and staff scan it with any phone or tablet, so each visit can earn points, with a limit on how often.
• Sign-up bonus and birthday gift. Points, credit or a free treatment when a patient joins, and a birthday gift you can aim at members, recent visitors or everyone.
• Referrals. Both people are rewarded when a friend joins and meets the rule you set.
• Points your team adds. Staff can add points to a patient’s balance by hand, and every adjustment is recorded in the point ledger.

Practice systems such as Open Dental and Dentrix are listed on our integrations page as available on request. Each connection is scoped on a call against the vendor’s published API and built for your practice on the Connected plan.

Referral rewards and federal health programs

Dental practices grow by word of mouth, and a referral reward gives a happy patient a reason to mention you. Velarya rewards both people once the friend joins and meets your rule, such as a first paid treatment, and you can cap how many referrals one patient is rewarded for. The referral program page covers every setting.

You set every reward and every rule. If your practice bills Medicaid, CHIP or another federal health program, talk to your counsel about patient incentives before you launch rewards or referrals.

Dental marketing for the patients you already have

Most dental office marketing goes toward finding new patients. Velarya covers the ones already in your chair:

• Referral rewards. Both people are rewarded when a friend joins and meets your rule, so a happy patient has a reason to mention you.
• Birthday gifts. A gift in the app, aimed at everyone, at members or at recent visitors.
• Promo codes. Codes that work in the app, on the web and at the front desk, with dates and limits you set.
• Points. A balance patients can only spend with you, which gives them a reason to book the next cleaning.

Reminders and program notifications go out by push notification and email. Together they make dental practice marketing that keeps working between visits, and you set every reward and every rule. If your practice bills federal health programs, read the section above on referral rewards first.

A BAA, because a loyalty program holds patient data

A loyalty program knows who your patients are, when they visit and what they buy, so it holds patient data. Velarya signs a Business Associate Agreement with your practice on every plan, sensitive data is encrypted, and access to it is limited and logged. The detail is on our security page.

Running several offices? One program and one app cover every location, with pricing, hours and staff set per location. Orthodontic groups have their own page. To see a membership plan and the rewards program from both sides, book a demo.