A barbershop loyalty program for the regulars who keep you busy

Regulars are the whole business

A barbershop runs on the client who comes back every few weeks, sits in the same chair and sends their friends. Velarya is a barbershop loyalty program in an app those regulars carry, so the reward for coming back is on their phone rather than on a punch card in a wallet.

Walk-ins earn too

Plenty of shops run on walk-ins, so the program does not depend on bookings. A QR check-in earns points whether or not the visit was booked: your barber scans the code in the client’s app with any phone or tablet, and the visit counts. You set the points per check-in and how often it can pay out.

Way to earn	How it works	What you control
Points on spend	On every cut and service, when the payment goes through	Points per dollar, and a higher rate for members
QR check-ins	The barber scans the code in the client’s app	Points per check-in and how often it pays
Referral rewards	Both people, when the friend joins and meets your rule	The reward on each side and the rule
Birthday gift	On the client’s birthday	Points, a service or a percentage off

Points turn into wallet credit at one fixed rate, spent on the next visit. The full program is on loyalty program software.

A membership for the monthly cut

A plan can include a cut each cycle from the services you list, give member pricing on beard trims, shaves and everything else, and carry wallet credit. It bills monthly, quarterly or once a year on the client’s card, through your own Stripe account, renews automatically, and members can cancel from the app at the end of the period they paid for. More on membership software, and the salon membership program page covers how to design the plan.

Referrals between friends

Barbershops grow by word of mouth. Every client has a personal code in the app to share, and when a friend joins and meets your rule, both of them are rewarded. Each friend can be referred once, and every referral is checked against the people already in your shop. More on referral program software.

Barbershop marketing that brings regulars back

The marketing Velarya does is aimed at the clients already in your chair. A referral reward goes to both people when a friend joins, a birthday gift lands in the app, a promo code helps fill a slow weekday, and points give a regular a reason to book the next cut with you instead of the shop down the street. Reminders go out before each booked visit.

Barbershop management software for the chair and the front desk

With Velarya booking on, the app also runs the shop’s day. The calendar gives each barber a column, the front desk board moves a client from upcoming to arrived to completed and takes walk-ins, each client’s profile holds their visits, points and wallet credit, and payments settle in your own Stripe account. The loyalty program is already inside it, so a visit is booked, checked in and rewarded without a second system.

Your barbershop app, in your colors

Every plan comes with a barbershop app: the Velarya app in your colors, opening straight into your shop. On the Branded and Connected plans it is your own app, listed in the App Store and Google Play under your shop’s name.

When every chair is busy, the inbox answers

A barber mid-cut is not picking up the phone, and a client who reaches voicemail may walk into the shop down the street. Velarya gives your shop its own number with two-way texting, a text sent back after a missed call, an after-hours reply and a chat box for your website, all in one inbox beside each client’s profile.