A lash loyalty program built around the next fill

The fill is the loyalty program

Lash extensions need upkeep. California’s cosmetology board describes touch-ups about every three to four weeks, and many studios recommend a fill every two weeks. A client who keeps that rhythm is your steadiest revenue, and the easiest moment to keep it is before they leave the chair. Velarya is a lash loyalty program in an app your clients carry, so the next fill, the points they are earning and the credit they have to spend are on their phone between visits.

What lash clients earn

Way to earn	How it works	What you control
Points on spend	On fills, sets, lifts and brows, when the payment goes through	Points per dollar, and a higher rate for members
QR check-ins	Staff scan the code in the client’s app at the visit	Points per check-in and how often it pays
Referral rewards	Both people, when the friend joins and meets your rule	The reward on each side and the rule
Sign-up bonus and birthday gift	When a client joins, and on their birthday	Points, credit or a free service for joining; points, a free service or a percentage off for the birthday gift

Points turn into wallet credit at one fixed rate, and clients spend the credit on their next appointment. Where a studio once handed out a paper lash loyalty card, the app keeps the balance: points, check-ins and credit in one place. Everything is on a ledger your team can read from the client’s profile. The details are on loyalty program software.

A membership for your regulars

A lash membership turns the fill into a plan. In Velarya a plan can include a fill each cycle from the services you list, give member pricing on extra fills, lifts and brows, and add wallet credit. It bills monthly, quarterly or once a year on the client’s card, through your own Stripe account, and renews automatically. Members can earn points at a higher rate than everyone else, and, if you allow it, they can cancel from the app at the end of the period they paid for. More on plans is on membership software.

A lash referral program for both friends

Your clients already talk about their lashes, and a referral gives that conversation a reward. In Velarya the reward goes to both people, points or a free service, when the friend joins and meets the rule you set, such as a first paid service, and each friend can be referred once. The settings are on referral program software.

Lash marketing built around the fill

Lash extensions marketing is mostly about the next fill, so the marketing Velarya does is built around coming back: referral rewards for both friends, a reminder by push notification and email before each visit, a birthday gift, promo codes that work in the app, on the web and at the front desk, and points that give clients a reason to rebook.

A lash booking app for the next fill

With Velarya booking on, clients choose their lash artist and a time in the same app where they earn and redeem, and a reminder arrives before the visit. If you are happy with the scheduler you use now, switch Velarya booking off: clients keep booking with you, and the app carries the points, the membership and the referrals.

A lash app under your studio’s name

Every plan comes with an app. Clients can start in the Velarya app, styled in your colors and opening straight into your studio, or you can have your own app, listed in the App Store and Google Play under your studio’s name.

Two hours with a client, and the inbox still answers

A full set keeps a lash artist busy for two hours, and the phone rings out the whole time. Velarya gives your studio its own number with two-way texting, a text sent back after a missed call, an after-hours reply and a chat box for your website, all in one inbox beside each client’s profile.