Push notifications from your clinic’s own app
Reminders, membership alerts, and offers on the lock screen, with no charge per message sent.
Velarya sends med spa push notifications from the app your clients already book in, with no per-message fee, so a reminder or a points update never has to be weighed against a messaging budget. Reminders fire on a schedule you set, membership events like an unclaimed benefit or an expiring voucher trigger on their own, and each location can override the wording of any template. Every send is written to a dispatch record with the channels that succeeded and the channels that failed, and every client’s opt-out is honoured per device.
What Velarya sends without being asked
Most notification tools give you a broadcast button and leave the rest to you. The messages that actually protect revenue are the ones nobody has to remember, because they fire from the state of a record rather than from someone working a list on a Friday afternoon.
Trigger | What it prevents |
|---|---|
Booking and appointment confirmation | The client who is not sure the booking went through and calls to check |
Appointment reminder | The no-show that was a forgotten appointment rather than a change of mind |
Unclaimed membership benefit | A member reaching the end of a cycle without using what they paid for, which is the most common reason a membership gets cancelled |
Voucher approaching expiry | Value quietly evaporating and the member noticing afterwards |
Claim deadline approaching | A member missing the window to choose their benefit for the cycle |
Membership renewal coming up | The surprise charge that turns into a chargeback and a lost member |
Three of those exist only because memberships and messaging are the same system. A standalone messaging tool cannot tell you a member has an unclaimed facial with nine days left, because it has never seen the membership.
Reminders you actually control
Reminder timing is a list, not a single setting. You give Velarya the hours before an appointment when a reminder should go out, and it sends one at each. The default is twenty four hours and two hours, which suits most clinics: the first gives a client time to reschedule rather than cancel, the second catches the person who genuinely forgot.
Confirmations are switched separately from reminders, and marketing sends are separate again, so turning on promotional messaging never silently changes what a booking confirmation does.
Different wording per location
Any notification template can be overridden for a single location: the subject, the body, and whether it is enabled there at all. That matters more for groups than it sounds. A flagship in a city centre and a suburban site rarely want the same tone, and the alternative is either one bland message that fits neither or a second system for the site that wanted something different.
Overrides are per template and per location, so changing the reminder copy at one site leaves every other message and every other location untouched. How the rest of the per-location model works is covered on the multi-location page.
How do push, text, and email compare?
Channel | Cost to send | Where it lands | Best for |
|---|---|---|---|
Push | No per-message fee | Lock screen, from your app icon | Points, offers, waitlist openings, membership events |
Text | Metered by plan allowance | Text thread | Transactional messages and clients without the app |
Metered by plan allowance | Inbox, often the promotions tab | Longer updates and receipts |
The honest limit on push: it requires your app on the client’s phone. That is why it pairs with text rather than replacing it, and why the clinics that get the most out of push are the ones whose clients install the app during their first visit rather than eventually.
Opt-out, honoured per device
A client can switch notifications off, and Velarya respects that per device rather than per account. Someone who silences a tablet still gets the reminder on the phone they actually carry.
This is not only courtesy. A client who cannot opt out cleanly does the next available thing, which is delete the app, and that costs you the booking surface, the loyalty balance, and the push channel all at once. A clean opt-out keeps the relationship even when it quiets the messaging.
Knowing what was delivered
Every send is written down with the channels that succeeded and the channels that failed, so a notification that went out by push but bounced on email is visible rather than assumed. When a client says they were never told, that is a record you can open rather than a conversation you have to lose politely.
Sends also carry a deduplication key. If something retries, the client does not receive the same reminder twice, which is the failure mode that does the most damage to a notification channel because it is the one clients complain about publicly.
Why the app is what makes this work
Push only exists because your clinic has an app on the client’s phone. Every plan comes with one, and the only question is whose name is on it: on the entry plan your clinic sits inside the Velarya app rebranded to your practice, and on Signature the app is published under your clinic’s own name with your icon on the home screen.
That is also why push compounds with everything else. The same app carries points and challenges, rebooking, and membership benefits, so a notification has somewhere to send the client that is one tap away rather than a link to a browser. Plan differences are on the pricing page, and the wider argument for keeping clients is on the client retention page.
Frequently asked questions
Do push notifications work for med spa client retention?
They work because of where they land and what they cost. A push notification reaches the lock screen of a phone that already has your app installed, and there is no charge per message, so staying in touch does not compete with your marketing budget. Velarya honours each client’s opt-out per device, which keeps the channel healthy.
Are push notifications better than SMS for med spas?
They complement each other. Push carries no per-message fee and lands on the lock screen, but it requires your app on the phone. Text reaches everyone without an app and is better for transactional messages. Velarya sends both, so the mix is a setting inside one system rather than a second vendor contract.
What notifications does Velarya send automatically?
Booking and appointment confirmations, appointment reminders, and a set of membership events: an unclaimed benefit, a voucher approaching expiry, a claim deadline, and an upcoming membership renewal. Those fire from the state of the record itself, so nobody has to remember to run a list before a renewal date.
How far in advance are appointment reminders sent?
You choose, and you can choose more than once. Reminder timing is a list of hours before the appointment rather than a single value, so a clinic can send one the day before and another a couple of hours out. The default is twenty four hours and two hours. Confirmations are a separate switch.
How often should a med spa send push notifications?
As often as you have something the client actually values: a booking reminder, an expiring benefit, an opening from the waitlist. Frequency matters less than relevance. A cadence built on real account events keeps opt-outs low, while generic weekly blasts train clients to ignore you or switch notifications off entirely.
Can I change the wording of a notification for one location?
Yes. Templates can be overridden per location, including the subject, the body copy, and whether that template is enabled there at all. A group can run one tone at a flagship and another at a suburban site, without maintaining two systems or forking the whole notification set.
How do I know a notification was actually delivered?
Each send is recorded with the channels that succeeded and the channels that failed, so a message that went out by push but failed on email is visible rather than assumed. Sends also carry a deduplication key, which is what stops a client receiving the same reminder twice when something is retried.
Can clients turn push notifications off?
Yes, and Velarya honours it per device rather than per account. A client who silences notifications on a tablet still receives them on their phone. Respecting that properly is what keeps the channel worth having, because a client who cannot opt out cleanly uninstalls the app instead.
Ready to see it on your own med spa?
We’d love to give you a personalized tour and answer all your questions.